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But have you evolved? Gainor suggests staying in the know and staying on top of trends as we work to discover industry best practices. Athletics directors are now connecting with their departments and donors in real time and younger fans are turning to Facebook and Twitter to communicate. Marketing and communications have evolved, as has the collegiate fan base. You need to focus on being an expert at social media and new technologies,' said Gainor. This requires you to think and work outside of your core responsibilities as a marketer. 'Become essential and necessary to your organization. Gainor left his audience with a piece of advice: Become Indispensible. The commitment ESPN has set forth when it comes to 3-D television and the change it could bring to viewing sports, specifically the Olympic sports, makes it look like 3-D television is here to stay. Gainor cited that there are currently 6.2 million 3-D televisions in the United States, and by 2014, there are predicted to be 83 million, showing the dramatic impact this could have on our industry. The innovations ranged from Fanvision, to 3-D televisions and QR codes, all of which benefit the user and consumer in unique ways. As college marketers, being on the cutting edge of these technologies is very important and Gainor provided great insight into these trends. The bulk of Gainor's speech looked at 10 up-and-coming innovations to watch for in the next few years. This could attract unique sponsors who want to target a specific demographic. Marketers can segment their fan base, just by simply knowing who their fans are.

One of the key growth segments Gainor touched on was getting to know your audience: who fills the seats? With all of the numbers coming out of the newest census, multicultural marketing is becoming a hot topic.

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With this he discussed ways in which athletics departments could take advantage of ever changing technology, as well as how to grow sponsorships and keep up with the fast paced competition that surrounds intercollegiate athletics. 'Everything has changed so much in the past few years, you really have to lo ok at how social media and technology can support the entire athletics department,' said Gainor. Technology is a fast paced world and keeping up is a challenge every athletics administrator undertakes.

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With a room full of collegiate marketers eager to learn the newest ideas in intercollegiate athletics marketing, Brian Gainor, GMR Marketing and Founder of, could only promise to forecast the future looking at the next one to three years. NACMA Keynote Address: Brian Gainor, Sports Marketing, GMR Marketing and Founder, 'Just as being a good steward of the relationship credentials and maintaining those relationships, it's important to understand where those folks are trying to go so you can be a cheerleader for them in return,' said Wright. You are your own personal billboard, where delivering the message is key.įinally, Wright talked about paying it forward. Wright also discussed the importance of owning and upholding your 'personal Hall of Fame', describing this simply as knowing your list of accomplishments, whether its awards or past leadership initiatives, that can easily be rattled off if the opportunity arises. She touched on genuine relationship building and maintaining a personal good to uphold these relationships, to ultimately create personal 'relationship credentials', or a personal list of contacts that can serve as references. Wright reflected on her own life and experiences as she discussed self-marketing, and emphasized the importance of building and maintaining relationships. 'We're all products of our education, our experience, our environment and our relationships,' said Wright. Everyone has something to offer and bringing in your own life experiences can ultimately help you market yourself in a unique way, according to Wright. Her keynote address discussed just that, selling yourself. MOAA Keynote Address: Eve Wright, Vice President and Associate General Counsel, Miami HeatĮve Wright knows a thing or two about 'marketing yourself', as she has successfully worked her way to becoming the Vice President and Associate General Counsel at the Miami Heat.