Twitter insights how to#
Twitter insights upgrade#
Twitter insights full#
Twitter insights tv#
Twitter insights free#

The first section in your Twitter analytics will be the 28-day overview of how your Twitter marketing strategy is playing out.

Twitter insights how to#

Now that you know how and why to access your Twitter analytics, let’s cover some of the top metrics you need to track, how to find them, and what they mean for your overall performance. You can also simply type in your browser to head directly to the analytics app. įrom here, you’ll be taken to the main analytics dashboard where you can check your progress and monthly stats. When you’re on the desktop Twitter app, click the More button in the left-hand navigation, then click Analytics. While there are best practices based on overall Twitter activity, knowing the best time to tweet based on your followers can help improve your performance.Īccessing Twitter Analytics is easy. The darkest blocks are during the best time frames to create new tweets. Find the best time to tweet.Īccess the Twitter Media Studio to track audience insights and find out the best time of day to tweet based on when your specific audience is most active.

Plus, you can export your data into a CSV to upload into your own social media dashboards for further analysis. Watch how your followers have grown, your tweet impressions, reach, engagements, and more. Twitter Analytics makes it easy for you to track how far you’ve come, from sending that first tweet ‘til now. Gathering this data can help direct your strategy and ensure you stick with tweets that will reach the most people and increase your engagement and audience size. Obviously, this means your audience prefers that type of content. If you regularly track your tweets’ performance, you’ll soon be able to discover which types of tweets generate the most impressions and the most engagement. Understand what content your audience prefers. Why should you track your analytics? What can they tell you? Let’s cover a few of the top reasons you should be tracking your insights and analytics. We’ve touched on this lightly, but let’s talk benefits. Having an idea of which types of content your audience prefers can help guide and adapt your strategy so you’re publishing optimized content that generates results. This includes things like likes, retweets, followers, quote tweets, and more.

Twitter insights free#

Staff authors are listed here.Twitter Analytics is a completely free analytics tool that lets you dive deeper into the performance of your tweets and your Twitter profile as a whole. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Here’s a screen shot of each Audience insights category from the account: Overview It’s accessible for signed in users from (click on the “Analytics” menu item and select “Audience insights”) or (click on the “Followers” tab).

Twitter insights full#

The dashboard, which also enables comparisons of a marketer’s followers or organic audience to the full Twitter audience, is available to all Twitter advertisers and users of Twitter analytics. comedy), type of credit card, consumer good preferences (bottled water? coffee? Ice cream and novelties?). weight conscious), favored television genre (drama vs. Based on this information, you can identify the best segments to target within Twitter Ads, along with which creative - such as a Vine or video clip - your audience will find most compelling.Īmong the categories tracked in the insights dashboard: gender, occupation, household income and net worth, home type, home value, marital status, education, consumer buying styles (premium brand vs.

Twitter insights tv#

It should be especially useful for advertisers, as Twitter product manager Andrew Bragdon explained in a blog post:įor example, if you’re running a campaign to increase awareness about a new cosmetics line, you can use this tool to learn about your potential customers on Twitter - the beauty products they’ve recently purchased, what fashion trends they’re interested in and even TV viewing behavior. The enhanced analytics, Twitter said, will help brands improve their paid and organic strategies on Twitter. Twitter said it plans to roll it out more broadly in the coming months. That information, aggregated to protect user privacy, is currently only available for U.S. Twitter matches its data with consumer information from its Marketing Platform Partners, including Datalogix.

Twitter insights upgrade#

Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network.Ĭalled “Audience insights,” the new feature drills into demographics, interests, lifestyle, consumer purchasing behavior, television-viewing preferences and mobile carrier and device usage.